Did You Know LED bulbs convert 95% of the energy they use into light. That's why they stay so cool! On the other hand, CFLs waste about 80% of their energy as heat and incandescent bulbs waste a whopping 90%-95%, which is bad news for your electricity bill. [graphic of an LED lightbulb and two stacks of gold coins.]
#BlackWomensHistoryMonth "I sing what I feel, in terms of what I can see people doing in my head or what message I want to deliver." Fay-Ann Lyons-Alvarez Soka Tribe
Flow Business meme Left side: What do they want? Right side: WI-FI Left side: When can you give it to them? Right side: NOW! It's time to sign up for Flow Business for Hospitality and save BIG!

Digital Media Content

Creating engaging content for social media and websites for a variety of industries.

Templet

Providing copywriting services for multiple clients in Templet’s portfolio and for Templet itself. Templet is a marketing and advertising firm based in Houston, Texas that builds compelling marketing and sales enablement content to help businesses prepare for launch. I work directly with the firm’s Jamaica-based branch, serving clients based throughout the Caribbean, Latin America, and the United States of America.

Client: Templet

Category: Copywriting

Date: February 2022 to Present

Social Media Content

Social media copy and caption-writing, SEO articles and infographic copy.

Web Content

Copy for landing pages, email newsletters, and e-learning course scripts.

Traditional Media Content

Scripts for radio ads, copy for flyers and print ads.

Video Content

Scriptwriting for promotional videos to be shared across various platforms. View them here.

Social Media - Liberty Networks

Liberty Networks Unleash the full potential of your business with Liberty Networks. Our robust portfolio spans connectivity, networking, collaboration, security, cloud, and datacenter solutions, and we work closely with you to tailor them all to suit your unique business needs. * = From design to deployment to ongoing technical support, we're here for you every step of the way. Let's optimize your journey together! * Learn more at + https://i.mtr.cool/meivthsido #CustomSolutions #ConsultativeApproach #LibertyNetworks Tailored solutions journey From design to deployment and beyond, Liberty Networks has you covered.
Here's an Inside Look at how we provide always-on service to your organization. 2g We employ fault-tolerant networking strategies, removing Single Points of Failure (SPOF) to ensure that multiple network paths are always available. Unlike other linear or ringed service strategies, this diverse and ringed service approach keeps your critical data moving even in the event of failures or disruptions. The result? One of the region's highest availability rates- + 99.995% * —providing connectivity you can depend on. Fault tolerance explained Here's how our fault tolerant approach keeps your business connected.
What does the term "high availability" mean for your business? When we talk about availability, we use 9s. Two 9s-99% availability-might sound good, but it means your network services may be down for almost 15 minutes every day! ® ® With 99.9% availability (three 9s), that's almost two minutes of downtime per day, and four 9s (99.99% availability) means you'll be down for almost 9 seconds a day. With Liberty Networks, you'll get *+ 99.995% * availability—one of the region's highest availability rates—just 4 and a half seconds of downtime a day! & Now THAT's connectivity you can rely on. #HighAvailability #Uptime #Reliability #wearelibertynetworks Unbreakable connectivity Your business can't afford downtime. Liberty Networks has you covered with 99.995% availability.
The future of connectivity is here! Wi-Fi 7 is the seventh generation of wireless technology, offering faster speeds, lower latency, and enhanced device connectivity. It lets Wi-Fi 7 devices connect to multiple bands simultaneously, enhancing reliability. Wi-Fi 7 routers are already available, but Wi-Fi 7 devices are still relatively rare. They're expected to become more widely available by the end of 2024. In the meantime, Wi-Fi 7 is backward compatible, meaning that your Wi-Fi 6 devices will work with a new Wi-Fi 7 router and vice versa. Are you ready for this next-gen tech? #WiFi7 #TechTrends #FutureTech Wi-Fi 7 has arrived! Ready for faster speeds, lower latency, and enhanced connectivity?
Dive into our ARCOS cable system-the foundation of the region's largest and most comprehensive network! Connecting countries and supporting business across LATAM and the Caribbean. Learn more about our network infrastructure! #Connectivity #Infrastructure #LibertyInsideLook #enablingthefuturetogether ARCOS: Connecting LATAM and the Caribbean. Swipe to find out The region's largest subsea fiber network: 50,000km+ A high-capacity terrestrial fiber network: 17,000km Handling 60% of the region's traffic across 42 countries. Always-on connectivity for your business
ARCOS: Connecting LATAM and the Caribbean. Swipe to find out
The region's largest subsea fiber network: 50,000km+
A high-capacity terrestrial fiber network: 17,000km
Handling 60% of the region's traffic across 42 countries.
Always-on connectivity for your business.
Discover how we're teaming up with Taara at X to enhance connectivity in St. Martin and Anguilla! Using light to beam high-speed data through the air, this cutting-edge optical communication technology complements our already robust fiber infrastructure. 4 ® With Taara, we provide broadband services for more than 11,500 customers in Anguilla to support our operations. Now THAT'S what we call reliable connectivity! a Intrigued? Drop your questions below, and we'll tell you more about how we're leveraging advanced technology to build network resilience! #ReliableConnectivity #NetworkResilience #LibertyInsideLook #Enabling TheFutureTogether Taara boosts connectivity Find out how we're using this state-of-the-art technology to enhance our network!
Wondering just how we provide you with the unparalleled connectivity and high availability that you can rely on? With a best-in-class network spanning more than 45,000 km of subsea fiber, we can offer ultra-low latency alongside unrivaled resiliency, speed, and reliability in every connection. Meticulously designed to eliminate single points of failure, our fault-tolerant network is there when you need it, providing the connectivity excellence you need to succeed. #LibertyInsideLook #Enabling TheFutureTogether The key to high availability How do we provide it to you? Swipe to find out By eliminating Single Points of Failure (SPOF) in our network, we ensure a resilient and reliable path for your data and connectivity excellence with high availability for your business.
Unlock the mystery of latency with Liberty Networks! ® Learn what it is and why it's more important than ever when it comes to running your business seamlessly in a data-driven world. In this video, we break down the science behind low latency, explaining how swift data transfer allows for effortless app usage and crystal-clear video conference calls a Dive in to learn what you need to know to make the most of your network a. #LowLatencyMagic #libertynetworks Let's talk latency.
Unlock the doors to Liberty Networks! Join us for an inside look at our innovation journey. From cutting-edge infrastructure to our dedicated team, discover how we enable the future for you. Take a behind-the-scenes tour ge of what goes into our promise of connectivity excellence . #LibertyInsideLook #EnablingTheFutureTogether
Building foundations Explore our state-of-the-art Datacenters and the LN -1 cable-the backbone of our connectivity promise.
Behind the scenes Experience the precision behind our work, from just-in-time delivery to elastic Datacenters.
The faces of innovation DATA Meet the passionate individuals shaping Liberty Networks and bringing our promise to life.
Enabling the future See how our infrastructure advancements and streamlined processes pave the way for a connected future.
Stay tuned Stay tuned for more peeks behind the scenes of our commitment to connectivity excellence.

Social Media - Flow Business

Flow Business meme Left side: What do they want? Right side: WI-FI Left side: When can you give it to them? Right side: NOW! It's time to sign up for Flow Business for Hospitality and save BIG!
FLOW BUSINESS Give your customers a little bonus with Flow Business for Hospitality. Installation is FREE! PLUS, you can save 50% for the first 6 months! flowbusiness.com [Photo of a smiling woman with curly hair wearing glasses and a white button-down shirt, holding a white tablet.]
FLOW BUSINESS We're looking for the Flow Business Bar of the Month! Is that YOUR bar? flowbusiness.com [Smiling man wearing a gray t-shirt and dark blue striped apron while holding a silver tablet in front of a bar background.]
FLOW BUSINESS It's time to Take a Load Off with Flow Business! Sign up with Flow Business for Hospitality to save BIG and enter for a chance to win! flowbusiness.com [Smiling man wearing a navy blue blazer over a black t-shirt, holding an open white laptop in his left hand and showing a thumbs-up sign with his right hand in front of an office background.]

Infographics - Flow Business

FLOW BUSINESS TEN TO ONE 5 TIPS FOR BUILDING YOUR BUSINESS WITH CARIBBEAN AUTHENTICITY LEN 10 ONE From the halls of MIT, the University of Cambridge, and Harvard Business School to the boardrooms of Starbucks, Marc Farrell has had quite an impressive journey to the role he currently occupies as the founder of the award-winning Ten to One craft rum brand. However, he would be the first to admit that the path to success is rarely a straight one. 05 Marc joined us as a keynote speaker at InKnowvation in June 2022 to share the lessons he's learned along the way. HERE'S WHAT HE HAS TO SAY TO HIS FELLOW UP-AND-COMING CARIBBEAN ENTREPRENEURS:
FLOW BUSINESS POWER GROUR LTD. ENTURE G PITAL SALACA LITE LANCHE D 7.001 FR UNBEAVES NOTE UDENT LIVINO JANAIDA LINITES HANDLERS LIMITED EAN CREAM LIMITEDI FLAVOURS A FRACRANCES LATER PRODUCERS JAMAICA LTO UGERS JAMAICA FJA, 8010 PE) TAKERIES JAMAICA LTD. 'G. COMPANY LTD. MITED 5 KEYS TO SUCCESS FROM A VISIONARY ENTREPRENEUR 000 At just 32 years old, Kadeen Mairs is the founder of Dolla Financial-Jamaica's largest microfinance company-which was valued at $8.8 billion after a recent IPO that brought in 15,000 shareholders on the Jamaica Stock Exchange. At InKnowvation 2022, Kadeen shared the story behind the billions, giving attendees key insights into the strategies that took him from Grange Hill to the boardroom. 05 Kadeen joined us as a keynote speaker at InKnowvation in June 2022 to share the lessons he's learned along the way. HERE'S WHAT HE HAS TO SAY TO HIS FELLOW UP-AND-COMING CARIBBEAN ENTREPRENEURS:
FLOW BUSINESS INSTAGRAM METRICS THAT MATTER FOR SMALL BUSINESS OWNERS Measure these stats on Instagram to optimize your social media strategy Instagram is one of the most popular social media platforms for small business owners. With two billion active users, it's no surprise that businesses are using this platform to reach their target audience, build brand awareness, and drive sales. But how do you measure the success of your Instagram strategy? In this infographic, we'll cover the essential metrics that small business owners need to track on Instagram to make data-driven decisions and achieve their marketing goals. REACH AND IMPRESSIONS REACH The number of unique accounts that have seen any of your posts. Expand your reach
Header: Mastering Your Digital Marketing Strategy: 5 Steps to Success Introductory Copy: Are you ready to unlock the secrets of digital marketing and take your small business to new heights? In just five essential steps, you can captivate your target audience, boost conversion and propel your business toward success. Let’s dive in and discover the roadmap to digital marketing mastery.
FLOW BUSINESS BIC BUSINESS INKNOWVATION Small Business. Big Impact! SOCIAL MEDIA'S POWERFUL IMPACT ON B2B MARKETING 6 ways social media can help you boost B2B sales and leads STEP 01 FUELLING SUCCESS 75% of componies use social media to market their...

SEO Writing - Flow Business

DIGITAL HACKS: HOW TO SET UP YOUR WHATSAPP BUSINESS PROFILE May 23, 2022 If you watched the last episode of Digital Hacks, you know why your business needs a WhatsApp Business profile, but do you know where to start? In this episode of Digital Hacks, Digital Marketing Expert and Flow Business Ambassador Keron Rose, gives you a simple, easy-to-follow guide to get your WhatsApp Business profile up and running. Check out the video to find out how you can be ready to connect with your customers via Business WhatsApp in less than two minutes!
DIGITAL HACKS: 5 REASONS YOU SHOULD USE WHATSAPP BUSINESS April 28, 2022 What is WhatsApp Business and why should you use it for your business? Digital Marketing Expert and Flow Business Ambassador Keron Rose breaks it all down for you in this edition of Flow Business Digital Hacks. Watch the video to find out how to use the world's largest messaging platform to connect with your customers, feature your products and services, and bring in sales! Find out our five reasons why WhatsApp Business can boost your success. Discover all the secrets from WhatsApp Business here:
DIGITAL HACKS: 3 SIMPLE STEPS TO START A PODCAST April 28, 2022 As the saying goes, content is king. And one of the most popular kinds of content these days is... podcasting! But where do you begin when you want to learn how to start a podcast? It can seem like an intimidating project due to the equipment and technology required, but what if we told you that you can start your podcast in just three easy steps? (With some great ideas if you're looking for how to start a podcast for free!) In this episode of Flow Business Digital Hacks, Digital Marketing Expert Keron Rose tells you exactly what you need to answer the question on how to start a podcast You don't want to miss this; it's easier than you think!
DIGITAL HACKS: WHY YOUR BUSINESS NEEDS A YOUTUBE CHANNEL April 28, 2022 Do you know how YouTube can help you grow your business? For starters, a YouTube channel can help you create stronger relationships with your customers and potential customers. Check out this episode Digital Hacks from Flow Business, where Keron Rose, Digital Marketing Expert, shares three good reasons to start a YouTube for business channel. Watch the video to find out more about how to build a stronger customer relationship.

Social Media - Amante Marketplace

amantemarketplace Cheers to International Friendship Day! There might be a lot of debate about just how to make the perfect Sangria, but there's no debate about who you should share it with today. Whether you prefer to mix it with a white or a red wine, be sure to pour a glass for a friend #LovelsALifestyle #Friendship #InternationalDay
amantemarketplace If you love entertaining at home, then you know a stylish and well-stocked cocktail cart is Tesse ntial Wondering where to begin? Y Start with a beautiful glassware (don't forget the decanter!) Y Add a dash of decor with some attractive accessories (our Air Brass Shaker is divine!) Y Throw in a sprinkle of delicious cocktail ingredients (have you triea Lou's Libations. ..and you'll be all set to show your guests a fashionable and fun time! Find everything you need to build a beautiful cocktail cart in our store or via link in bio #LovelsALifestyle
Summer is the perfect time to cuddle up with a cozy throw. Our handwoven, luxuriously soft and breathable Kurios Stonewashed Throw is 100% cotton, making it ideal for keeping you comfortable on plane rides, doubling as a beach towel or even serving as a shawl on a chilly night! Of course, they're also gorgeous draped across the foot of your bed or the back of your armchair and they pair beautifully with our handwoven pillows, to add a touch of timeless style wherever you need them. Take a closer look via the link in our bio #LovelsALifestyle
amantemarketplace "What is done in love is done well." - Vincent van Gogh At Amante, our goal is to fill the marketplace with unconditional love. We created this family business with the aim of turning the love in our hearts into action and we're so thrilled to spend our days helping you turn your home into a place where stories are ignited, memories are made and spirits are refreshed. Come say "Hi" at our flagship brick-and-mortar at 102 N. Hale St., Downtown Wheaton. #LovelsALifestyle
amantemarketplace You know we lead with love always at Amante. We are so thrilled to be able to dedicate a very special candle to a very special girl: Greta Strong. Greta recently had a heart transplant and, in support of her and her family, we're donating all of the proceeds from this candle to the Cota Foundation to contribute to her medical expenses. This one is definitely a purchase with a purpose. Find Greta's candle at the link in our bio #LovelsALifestyle #candles #candlelover #candlesofinstagram #AmanteMarketPlace #wheatonmarket #chicagomakers #chicagomakerspopupshop

TAPSEC

Provided Corporate Communications consulting and copywriting services for the Technical Assistance Programme for Sustainable Energy in the Caribbean (TAPSEC). TAPSEC supported the region’s sustainable development transition by supporting regional organisations as they work to increase and improve access to modern, affordable, and sustainable energy services.

Client: TAPSEC

Category: Communication Strategy, Creative Conceptualisation & Copywriting

Date: September 2021 to September 2022

Social Media Content

Social media campaign conceptualisation and copywriting.

Web Content

Copy for landing pages, infographics, infocards for TAPSEC and its partner organisations.

Traditional Media Content

Press releases, speeches, radio ads, feature articles, etc.

Video Content

Creative conceptualisation and scriptwriting for videos to be shared on various digital platforms.

Social Media - IRRP Project

Integrated Resource and Resilience Planning. What's an IRRP and why does your country need one?
What is an IRRP, Anyway? An Integrated Resource and Resilience Plan (IRRP) is a roadmap tailor-made for your country's energy needs and taking into account possible threats, such as extreme weather events, equipment failure and unpredictable loads.
Ok, But Do We Really Need an IRRP? Does my country really need an IRRP? A country with a strong IRRP has a plan for a reliable, sustainable, resilient and affordable power supply that can handle population and economic growth and bounce back from challenges posed by natural disasters.
Building Resilience Through Planning. A solid IRRP increases your country's resilience to severe weather events, meaning fewer power interruptions to work and school.
An IRRP Can Help You Keep Your Cool. An IRRP can include a plan for handling unpredictable loads, preparing your nation's power grid to manage the added strain during a heatwave so you can stay cool.
Energy Efficiency = Reliable Electricity. IRRPs can enhance national energy systems by making them more energy-efficient, which means a more dependable energy supply for you!
With an IRRP, You Have Energy Options. Your country's IRRP can include native renewable energy power sources and increase the likelihood of a quick recovery from natural disasters to help create a sustainable, resilient future.
There's So Much More! Learn more about how an IRRP helps to transform your country's energy sector for your benefit!

Social Media - sieCARICOM Project

What is an Energy Information System (EIS)? Designed by the Latin American Energy Organization (OLADE) under the guidance of the Caribbean Centre for Renewable Energy and Energy Efficiency (CCREEE), the EIS is a custom-built tool for gathering and processing energy sector data and information.
Why Do We Need An EIS? The data collected by the EIS will help to upgrade and develop CARICOM's energy sector by enhancing energy statistics, planning and management. It will allow for a better understanding of energy balances and sound preparation for the region's future energy needs creating a more stable and affordable energy supply for everyone.
How is the New Energy Information System (EIS) Being Rolled Out? Launched on July 1st, 2021, the project began with an analysis of CARICOM's individual energy sectors completed jointly with the CCREEE and the CARICOM Energy Unit. Based on this analysis, OLADE tailored the EIS specifically to the region's unique needs. CARICOM energy professionals will now be trained in data collection, statistics management, energy planning and modelling using our new EIS, which will be housed within the CARICOM Knowledge Hub.
What About Up-And-Coming Energy Professionals? The CARICOM Energy Unit and the CCREEE are working with OLADE to see that training on the new EIS can be offered at regional universities, providing a pathway for future energy professionals to learn the new tool.

Social Media - CRAF Project

Heading: The Credit Risk Abatement Facility Subheadline: Helping you grow your business
What is CRAF? The Credit Risk Abatement Facility is a programme designed to help small and medium-sized businesses get the financing they need to invest in the energy-efficient and renewable energy technologies that can help them reduce energy costs and build their business.
How can CRAF help my business? Through partnerships with financial institutions and organisations creating renewable energy and energy-efficiency solutions, CRAF can help you get the funding you need to generate a steady and reliable power supply for your business.
How does renewable energy help me grow my business? Renewable energy sources (such as solar energy) are not affected by changes in oil and gas prices, keeping your business’ energy costs steady. CRAF’s support for organisations creating renewable energy technology helps to make them available to you.
How else does renewable energy help me grow my business? CRAF’s partnership with financial institutions can help you access financing to reduce your store’s energy bills by investing in energy efficient technology (like LED lighting).
Why should I switch my business to renewable energy? With investment from CRAF-supported financial institutions, you can switch your business from fossil fuels to clean energy, reducing your emissions and doing your part to help our region fight climate change.
To find out more about how CRAF can help you access financing to grow your business with renewable energy and energy-efficient technology, visit craf.org

Social Media - TAPSEC Features

Capacity Development at the Core of Sustainable Development Goals. Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Who is Dr. Blair? With a PhD in Mechanical Engineering from the University of Canterbury, NZ and an MPhil in Industrial Systems Manufacture and Management from the University of Cambridge, UK, Dr. Blair leverages her considerable experience in the power utility and manufacturing fields to guide TAPSEC's partnership with local and regional education organisations.
Why Capacity Development? “I did not start off my career thinking I would have been advising people in terms of capacity-building. Throughout my career, it’s been something that I’ve been doing inadvertently. People need to learn different skills and what we’re trying to do in terms of the TAPSEC program is to enhance the technical competencies in energy.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
CARICOM Energy Knowledge Hub (CEKH) Created by CCREEE with support from TAPSEC, the CARICOM Energy Knowledge Hub (CEKH) provides a wealth of energy-related resources to everyone from governments and utilities to universities, students and the general public. “A very key part is to have information about — not just climate change — but energy consumption and these other intertwining data that people can actually use to draw analyses from.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Greening the Curriculum Dr. Blair’s holistic approach to capacity development extends to students who are currently charting their educational paths via the ‘Greening the Curriculum’ initiative. “We've worked with CXC extensively in developing resources for the CXC exam. This would mean that a number of CXC courses will be completely revamped to allow students to have the expertise to understand better energy systems, why energy is important and how it’s at a critical point of development.”
Regional Energy Apprenticeship Programme (REAP) The REAP programme provided young professionals fresh out of university with opportunities to gain technical expertise in various areas of the sustainable energy sector through internships with a number of prominent regional organisations. “As young people coming out of the university system, you need that kind of atmosphere to broaden your horizons and give you that support that you can fall back on.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Low Emissions Analysis Platform (LEAP) Training Series A three-phase training series designed to teach professionals across the regional energy industry how to use the LEAP software, the LEAP Training Series was a collaboration between TAPSEC and the Caribbean Centre for Renewable Energy and Energy Efficiency (CCREEE). “The LEAP program was set up so that young people and professionals in the field can actually use the software. It's a tool that we can use to examine the CARICOM Energy Policy targets.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
A PASSION FOR POLICY MAKES ALL THE DIFFERENCE IN SUSTAINABLE ENERGY DEVELOPMENT - SPARKLE PRENTICE, TAPSEC SENIOR POLICY, REGULATIONS & RESILIENCE ADVISOR
Who is Sparkle Prentice? As TAPSEC’s Senior Policy, Regulations & Resilience Advisor, Ms. Prentice leverages her experience in electricity and fuel sector regulation, oversight and policy development to help create an environment that advances renewable energy and energy efficiency. Her passion for enabling the region to meet its fullest potential is evident in her work, which aims to change the paradigm for how we look at and engage with energy at the individual, national and regional levels.
How does TAPSEC’s policy component work? “We are really focusing on implementing what is already outlined in these two regional policy documents. The work undertaken under the policy component is guided by what is meant to be achieved under the CARICOM Energy Policy and the Caribbean Sustainable Energy Roadmap and Strategy. We focus on the improvement of the region's policy and regulatory frameworks that will support the creation of an enabling environment to advance renewable energy and energy efficiency.”
The Regional Energy Efficiency Strategy and Action Plan (REES & REEAP) The flagship project of TAPSEC’s energy pillar, the REES and REEAP emerged out of an awareness of the need to develop regional energy efficiency by creating a strategy and an action plan to serve as a guide for regional and national organisations to upscale energy efficiency. “We developed 15 country strategies — what we call a country potential — for each of the 15 CARICOM countries. It was meant to act as a map and a guide for the region, for each country.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
Integrated Utility Service (IUS) Pilot Programme The IUS pilot programme aims to create utility-based energy service companies that offer energy efficiency solutions directly to their customers. They provide upfront financing, allowing customers to benefit from immediate reductions in their electricity use and costs and customers then pay for the solutions over time through their electricity bills. “It's a win for the utility, it's a win for the consumer, the landlord, the renter and the technology service provider because we now have a sustainable framework where utilities are getting customers that they wouldn't have had access to before. We are piloting this in four different countries with different energy environments, different types of legislation and regulation, and different utility structures. It gives us the opportunity to tailor the IUS to these different markets.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
Caribbean Electric Utility Services Corporation (CARILEC) Benchmark Modernisation The CARILEC benchmarking study modernisation is poised to revolutionise the way regulators can utilise energy performance data. “Utilities will be able to benchmark their performance now in a more modern way and have that data at their fingertips. Regulators will be able to utilize this to modernize their own regulations that are used to regulate the electric utilities space.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
The Regional Electric Vehicle Strategy (REVS) Framework Developed by the Caribbean Center for Renewable Energy and Energy Efficiency (CCREEE) with support from TAPSEC, the REVS framework focuses on boosting regional electric vehicle uptake by creating a framework that any CARICOM country can use to implement the strategy. “We decided to do four application examples and one case study. We wanted to cover the different types of island infrastructure that exists in CARICOM, and do application examples for them. We singled Barbados out to do a case study because of the enhancements that they have made in transport electrification.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
CARICOM Policy and Regulations Help Desk The result of a partnership between TAPSEC and the CARICOM Secretariat, this first-of-its-kind facility provides CARICOM Member States with technical assistance in the creation and maintenance of sustainable energy policies and regulations. “We decided, ‘why not develop a help desk that will act as a facility for CARICOM member states to be able to submit requests for technical assistance?’ It's such a rich resource in terms of meeting countries where they're at and filling in the gaps so that they can get to where they want to go. ”

Social Media - CARICOM Energy Month 2021

Did You Know LED bulbs convert 95% of the energy they use into light. That's why they stay so cool! On the other hand, CFLs waste about 80% of their energy as heat and incandescent bulbs waste a whopping 90%-95%, which is bad news for your electricity bill. [graphic of an LED lightbulb and two stacks of gold coins.]
DID YOU KNOW? • The first CFL bulbs hit the market in 1985, while the first residential LEDs came along in 2002. • Cuba became the world's first country to phase out incandescent bulbs in 2007. • CARICOM Ministers moved to do the same by approving energy performance standards for CFLs and LEDs in 2015.
DID YOU KNOW? • The first arc lamp was invented more than 200 years ago! Thomas Edison patented an incandescent bulb more than 70 years later. • The first fluorescent lamps were demonstrated at the World's Fair in 1939. • The very first Light Emitting Diode LED) was red (and it was invented in 1962).
DID YOU KNOW? • LED Christmas lights use less energy than incandescent lights, saving you money on your electricity bill. • Between their long lifespan and the epoxy lenses used to make the bulbs, a string of LED lights can last for 40 holiday seasons with proper care.
DID YOU KNOW? LED light bulbs are mercury-free and therefore a safer alternative to fluorescent lighting.
DID YOU KNOW? ALL fluorescent lighting contains mercury, chemical that is highly toxic to humans in even small amounts and especially dangerous to infants, small children and pregnant women.
DID YOU KNOW? A single LED bulb can last for 50,000 hours. That's almost 6 years, if you kept it on 24/71
DID YOU KNOW? • LEDs stay much cooler than incandescent lights, reducing the risk of fire and injury. • Lower energy consumption means you can connect up to 25 strings of LEDs end-to-end without overloading a wall socket.
STAY TUNED For More lluminating Lighting Facts from Illuminate: Energy and You Lighting Series CARICON! ENERGY MONTH 2021
Are you working towards a CLIMATE RESILIENT Future?
Are you working towards a SUSTAINABLE ENERGY Future?
THE 2021 CARICOM ENERGY PERSONALITY SERIES IS HERE! Do you know an innovator, educator, community leader or policymaker working toward a sustainable, climate- resilient future? We're celebrating the people working to support their community's journey from energy dependence to energy resilience. We want to hear about how your efforts are helping to secure your country's future against the effects of climate change. Finalists will be interviewed about their work, accomplishments and vision for their country's sustainable energy development. The interviews will be featured on our regional networks throughout CARICOM Energy Month.

Infographics (for Website)

AN ILLUMINATING LOOK AT THE EVOLUTION OF LIGHTING The history of lighting is grounded in the pursuit of innovation and energy efficiency. While the invention of electric light was evolutionary in how it changed the way we live, the way we work and the way we power our world, the nature of electric lighting itself has gone through several revolutions since its invention more than 200 years ago. 1803-1809 The first arc lamp was created by Humphry Davy was powered by batteries and two charcoal rods. Many city streets were lit by arc lamps. 1877-1885 Inventors all over the world competed to create an electric incandescent lamp. Thomas Edison worked his researchers to improve the filament, patenting an incandescent bulb with conson Tementin losu. 1901-1939 The mercury-vapour lamp, a precursor Tuorescent lighting, was developed in 1901 by Peter Cooper Hewitt. He created a blue-green light by passing an electric current through mercury vapour. By 1934, researchers were working on phosphor-coated tubes and by 1939, fluorescent lamps were on display at the World's Fair. 1951 Driven by a need for energy efficient lighting at war plants during World War II, fluorescents became the most popular light source in the US. 1962 The very first Light Emitting Diode (LED) was invented by Nick Holonyak Jr. Red was created first; yellow and green diodes were next, blue and white came years later. 1976 The first spiral Compact Fluorescent Light (CFL) bulb was created by Edward Hammer as a reaction to rising oil prices and a strong need for energy efficient bulbs for households. 1978 LEDS begin appearing consumer products, specifically calculators and indicator lights. 1985 The first CFL bulbs hit the market with a cost of $25-$35 USD. 2002-2008 The first residential LED bulbs nit the monket, Most were equivalent to 25-40 watts. 2007 Cuba became the first country in the wore te pnose out incandescent bulbs, banning their import and sale while implementing a replacement programme substituting them About 116 million bulbs were replaced in Cuban household, creating peak demand savings of 4.000 MW one coreon emission reduction of eight million tons. 2011 The first LED replacement emerged. 60-watt 2012 More than 49 million LED products were installed in the US, saving $675 million USD in energy costs. 2013 The cost of a CFL bulb dropped to $1.74 USD. They used 75% less energy than incandescent bulbs and lasted roughly 10 times longer. The cost of LED bulbs also dropped by more than 85% since 2008, selling for under $10 USD. 2015 As of the shift to phase-out incandescent bulbs, CARICOM Ministers set energy performance stoneeres for efls and LEDs, protecting consultes and the market from inefficient products.
LIGHTING FOR THE HOLIDAYS As we gear up for the Christmas season, it's prime time to consider upgrading to LED lights to take your holiday decor to the next level while making the best lighting choice for your household (and wallet)! Why Switch to LED Christmas Lights Cost LED Christmas lights use less electricity than any other type, meaning savings energy bill during the costly holiday season. Safety LEDs stay much cooler than incandescent lights, reducing the risk of fire and injury. Durability LED lights are made with ероху lenses instead of glass, so they are much less likely to break. Lifespan With proper care, one LED string can last for 40 holiday seasons! Ease of Installation Due to their lower energy consumption, up to 25 strings of LEDs can be connected end-to-end without overloading wall socket. Sources: U.S. Department of Energy
LIGHTING ENERGY EFFICIENCY & COST SAVINGS LEDs: The Bright Choice Lighting technology has come a long way in the more than 200 years since the very first incandescent lamp was invented. Today, we have more options than ever before to light our lives, but when it comes to quality, energy efficiency and cost savings, one stands above the rest: the Light Emitting Diode or LED. Battle of the Bulbs How do LEDs stack up against Compact Fluorescent Light (CFL) and traditional incandescent lighting? You be the judge. Who's the champ? When it comes to cost and efficiency, it looks like LED lighting is the clear winner, particularly in the Caribbean region, where most our procucee Tron Tossin tues onc many residents are burdened with high monthly electricity costs. In 2016, the Caribbean Energy Efficiency Lighting Project (CEELP)'s technical evaluation report showed that retrofits of public buildings and street lights could save partner governments between 30% and 60% in related energy costs. Even better, the transition to LED lighting aligns with the CARICOM Regional Energy Efficient bullding voce (CREEBC), which calls for the phasing out or Incandescent bulbs in tavour or energy efficient lighting. As part of the ongoing Energy Roadmap and Strategy (C-SERMS), the CREEBC is meant to meet the specific needs of Caribbean and other tropical nations by establishing minimum efficiency requirements for buildings in order to reduce exposure to climate and disaster risks.
LIGHTING & ENVIRONMENT In addition to being the safest and most cost-effective way to light your household, LED lighting is the best option for the environment. From carbon footprint reductions to ease of recycling to environmental impact, LED bulbs are definitely the green lighting choice. Climate Resiliency: LED lighting uses about 50% of electricity as fluorescent lighting. A global transition to LED light bulbs would reduce the global power demand by up to 3%, lowering global CO2 emissions by 3.5 gigatons between 2025 and 2050. That's reduction equivalent to getting ALL of the world's passenger cars off the road for one year. Within CARICOM, where about 90% of our electricity is produced from fossil fuels, such a transition would reduce demands on our increasingly strained national grids. This would free up capacity that can be used to enhance our ability to withstand and bounce back from climate impacts. Recyclability: Unlike CFLs, which create tons of electronic waste each month due to their inefficient design, LEDs are at least 95% recyclable and their lifespans (up to six times longer than CFLs) equate to less waste overall. Ecosystems: While LED contain NO mercury, CFLs unfortunately do. The majority of these glass bulbs are discarded into general waste streams, where they break and release toxic mercury vapors into the environment. The wind can carry the gas hundreds of accumulate in miles, it can bodies of Water, convert into methylmercury and enter the food chain. This is especially troubling for our Small Island Developing States, where ecosystems are central to our livelihoods. Sources: Clean Lighting Coalition
LIGHTING YOUR HEALTH & SAFETY Lighting is a key part of daily life. At home, at work, at school and everywhere else, we rely on illumination to go about our day-to-day business. However, we rarely put much thought into the source of our lighting and how it might be affecting our health. Whether we realise it or not, we interact with dangerous lighting every day in the form of fluorescent lighting. What are the Health Effects of Fluorescent Lighting? All fluorescent lighting contains mercury, a chemical that is nighly toxic humans even in small amount. particularly dangerous to infants, small children and pregnant women. Possible effects of mercury exposure include: Damage to the nervous, digestive and immune systems. Damage to the lungs, kidney, skin and eyes. Developmental impacts to young children and babies in utero. Where is Fluorescent Lighting Found? Fluorescent lighting is found in a wide variety of settings: • Homes • Schools • Child Care Centres • Offices • Stores • Healthcare Facilities And many more places. How Does Mercury Exposure Happen? Mercury exposure from fluorescent lighting happens when a bulb breaks. This is most likely to happen when bulbs are being replaced or discarded. If the mercury isn't contained or cleaned up immediately, it can evaporate and become an invisible, odorless, toxic vapor that is easily inhaled. 80% of inhaled mercury is absorbed by the body. Mercury vapor is heavier than air and therefore sinks to the tloor indoors. It is particularly dangerous to intants and toddlers who crawl, sit, walk and play close to the ground. Is there an alternative? Unlike Tuorescent lighting, Leb light bulbs pose no toxic heaith risks. Iney are mercury-free and therefore a safer alternative to fluorescent bulbs. LED light bulbs are also more energy efficient and cost-effective, making them the best choice for safe lighting.
LIGHTING FOR THE HOLIDAYS As we gear up for the Christmas season, it's prime time to consider upgrading to LED lights to take your holiday decor to the next level while making the best lighting choice for your household (and wallet)! Why Switch to LED Christmas Lights Cost LED Christmas lights less electricity than any other type, meaning energy bill savings during the costly holiday season. Safety LEDs stay much cooler than incandescent lights, reducing the risk of fire and injury. Durability LED lights are made with epoxy lenses instead of glass, so they are much less likely to break. Lifespan With proper care, one LED string can last for 40 holiday seasons! Ease of Installation Due to their lower energy consumption, up to 25 strings of LEDs can be connected end-to-end without overloading a wall socket. Source: U.S. Department of Energy

PURC

Created a communication strategy and implementation plan for the USAID ESR-supported Public Utilities Regulatory Commission (PURC) Interim Tariff Consultation in Grenada; provided creative conceptualisation and copy for a variety of materials to support said plan, including social media graphics, fact sheets, infographics, a presentation, and press releases.

Client: PURC

Category: Communication Strategy, Creative Conceptualisation & Copywriting

Date: July 2023 to November 2023

Social Media Content

Social media creative conceptualisation, copy and caption-writing.

Corporate Writing

Creative conceptualisation and copy for the presentation to be utilised during PURC’s interim tariff consultation.

Communication Strategy

Creation of a communication strategy and implementation plan designed to achieve the organisation’s communication goals.

Social Media

How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.

Fact Sheets

Understanding the interim tariff

Soka Tribe

Creating engaging content for Soka Tribe’s social media platform in line with the brand’s strategy. Soka Tribe aims to increase the global awareness and appreciation for Caribbean festivals and Carnival culture through entertainment and education Soca performances & entertainers.

Client: Soka Tribe

Category: Social Media Content Creation

Date: February 2022 to July 2022

Social Media Content

Strategic creation of captions and graphics for Soka Tribe’s Facebook platform.

Analytics & Reporting

Assessment of platform and website analytics, production of monthly reports, adjustments in strategy based on findings.
Soka Tribe by Sokanista. April 27. We're wrapping our Black Women's HIstory Month celebrations with the #Soca Vi-Queen herself: Fay-Ann Lyons-Alvarez. Born in Point Fortin, Trinidad, Lyons-Alvarez is truly Soca/Calypso royalty. Not only is she the daughter of Austin "Superblue" Lyons and Lynette "Lady Gypsy" Steel, but she was the first woman to win the Power Soca Monarch title, the youngest female winner of the Road March title, the first woman to win the Road March title three times and the first artist *ever* to take four major titles in a single Carnival season. And she did that last part... while pregnant. Safe to say she does RELL "Get On". 🇹🇹 #BlackWomensHistoryMonth "I sing what I feel, in terms of what I can see people doing in my head, or what message I want to deliver" - Fay-Ann Lyons-Alvarez. Soka Tribe
It's #CarnivalMonday! If only we'd known the last time was going to be the last time! We're throwing it back to when #SokaTribe "mashed up de stage" at Trinidad Carnival in 2020. Can't wait until we can "touch de stage" again! #carnival2022 #ATasteofCarnival https://youtu.be/jUVfbNJFU3w
Soka Tribe by Sokanista. April 18 . Happy Easter Monday! That's right, today is a national holiday across much of the Caribbean, too. For them today is the day for flying kites, eating delicious Easter Sunday leftovers like roast chicken, ham and baked pork, and maybe a trip to the beach (because legend has it that a swim at the beack on Good Friday will turn you into a fish). How did you spend your Easter wekend, Soka Tribe? #Easter #EasterMonday #SokaTribe
Soka Tribe by Sokanista. May 23. Today is National Labour Day in Jamaica! In addition to celebrating the contributions of the workers of Jamaica, today recognises the 1938 labour rebellio which foreshadowed Jamaica's independence from Britain and laid the foundatio nfor their modern governance structure. Big up unno self today, Jamrock! 🇯🇲 #NationalLabourDay #LabourDayJamaica #LabourDay #Jamaica #SokaTribe Happy Labour Day Jamaica
"If you can't find what you love, build it." #FBF to the time #SokaTribe founder Shermica Farquhar gave Markette and Chris a quick wining tutorial on Great Day Washington. Looks like Chris was ready to get "on de road" with us! What do you think? Did he have the moves? #carnival2022 #socamusic #ilovesoca https://www.youtube.com/watch?v=9eRpLtdQcXw
Soka Tribe by Sokanista. Published by. May 12. Now *this* is a taste of #Carnival2023. Can you see yourself wining down the road in this one, Ladies? Will you allow anyone to tief a very expensive wine? 😂 #Trinidad Carnival #TrinidadCarnival2023 #TrinidadAndTobago #SokaTribe #YumaVibe Designed by David Dewer for the band Yuma Vibe 📸 Jeffrey Charles Productions 💇🏽Kissak Jannan 💄@facesofbellarouge Model - @melaxgoddess
Soka Tribe by Sokanista. Published by. March 8. Obvs #SokaTribe is in full support of women's empowerment! Our community is rooted in the mission of creating inclusive spaces full of diversity where we can all connect with the liberating and transformative energy of Caribbean culture. Happy International Women's Day; let's #BreakTheBias! #IWD2022 #InternationalWomensDay2022 @SokaTribeNextGen
Soka Tribe by Sokanista. Published by. May 30. Here in the States it's #MemorialDay, when we honor the memory of military folks we have lost. In Trinidad and Tobago, today is #IndianArrivalDay, which celebrates the arrival of the first Indian Indentured labourers (in 1845 on the ship Fatel Razak), and all the contributions that they and their decendants have made to the glorious cultural melting pot that is T&T 🇹🇹. #MemorialDayWeekend #ArrivalDay #TrinidadAndTobago #SokaTribe Happy Indian Arrival Day, Trinidad and Tobago!
Soka Tribe by Sokanista May 3. May 1 was Labour Day in Antigua & Barbuda, Barbados, Grenada, Montserrat, St. Kitts & Nevis, St. Lucia and St. Vincent and the Grenadines! Given that the holiday fell on a Sunday, they get to take the day off to celebrate on Monday! Life is sweet in the Caribbean, eh? 😏 Happy Labour Day to our Soka Tribe! 🇦🇬🇧🇧🇬🇩🇲🇸🇰🇳🇱🇨🇻🇨 #LabourDay #SokaTribe #AntiguaAndBarbuda #Barbados #Grenada #Montserrat #StKittsAndNevis #StLucia #StVincentAndTheGrenadines
Soka Tribe by Sokanista. March 18. What's your favorite Alison Hinds song, #SokaTribe? So much going on in the world... but we ain't forget it's still #WomensHistoryMonth bout hay! 💃🏾 Today we're ready to "Roll It" with the Queen of Soca herself! Born in Britain, Alison Hinds, The Caribbean Queen moved to Barbados at the age of 11 and fell in love with #Soca. She joined the popular band Square One at the age of 17, becoming the first woman to headline a Soca band. Then, in 1997, she became the first woman to win the Party Monarch and Road March titles at Barbados Crop Over with "Meantime". Hinds has paved the way for many women in the Soca arena with her success. She has also repeatedly declared her commitment to female empowerment, saying "We are wives, we are mothers, but we are so much more."
Happy Valentine's Day, #SokaTribe! You know we love yuh BAD! How are you showing love today? #ValentinesDay #LoveSoca #SocaLovers #ILoveCarnival #Carnival2022
Soka Tribe by Sokanista. May 6. Watch the Sokanista herself mash up the #LikiTiki Challenge! She is a whole GLOWING mood! #LikiTikiChallenge #SokaTribe #Soca #PrenatalFitness #DancingMama @Kes the Band

Ministry of Finance

Managed the Ministry of Finance’s Corporate Communications Unit during a short-term contract, introducing new digital communications practices with the aim of bridging the gap between Parliamentary happenings and the general public. Wrote and designed a variety of digital content.

Client: Ministry of Finance

Category: Corporate Communications

Date: September 2019 to March 2020

Social Media Content

Social media campaign conceptualisation, copywriting and design.

Website Content Management

Created content and managed the process of keeping the Ministry’s website up-to-date after bringing the Ministry’s website upgrade to completion and overseeing the launch.
The Honourable Colm Imbert, Minister of Finance, responded to Urgent Questions regarding the impact of falling oil prices and decreased global demand for crude oil on T&T's fiscal situation in today's Senate sitting. See the rest of Minister Imbert's statement here: https://youtu.be/aHUbXXrOSEo?t=880 #MoFTT news.gov.tt\ We have faced this kind of crisis before and we've come through it. The country has survived. THE HONOURABLE
The Finance Bill, 2019 was passed in the House of Representatives on Friday, 6th December. Here are the #Budget2020 updates coming out of that session: Second Reading of The Finance Bill, 2019 As of 1st January, 2020: • Citizens can claim 100% of the cost of the purchase of a solar water heater, up to a maximum of $10,000. • First-time exporters to CARICOM markets can claim 150% of the costs of the expenses of promoting their goods, services and agricultural products. Fashion is now included amona the local creative industries Second Reading of The Finance Bill, 2019 As of 1st January, 2020: • Life insurance companies will now be taxed on the assets which support their liabilities, instead of statutory funds. • The loss relief rate for companies involved in oil and gas exploration is reduced to 75% of taxable profit. • The Energy Investment Tax Credit increases to 25% for
March 17th, 2020: The Honourable Colm Imbert, Minister of Finance on Trinidad and Tobago's Repo Rate. news.gov.tt MoFTT The "Repo" Rate is the rate at which central banks lend money to commercial banks in the event of any shortfall of funds. The CBTT just reduced our Repo Rate in TT from 5.0% to 3.5%. This should have a significant downward effect on lending rates at the commercial banks. @IMBERTCOLM THE HONOURABLE MINISTER OF FINANCE
Excerpts from the keynote address, titled "Restructuring a Commodity Dependent Economy for Growth without External Intervention", delivered by The Honourable Colm Imbert, Minister of Finance at #CAF50 on Monday, 25th November, 2019. Read the rest of the speech here: http://ow.ly/4k4050x5Q3 For the last 45 years, Trinidad and Tobago's economy has moved up and down, in sync with commodity prices, particularly oil, gas and petrochemical prices.
A clearer look at the #Budget2020 measures which came into effect as of 1st January, 2020. Budget 2020 Fiscal Measures Now in Effect: 100% tax exemption on solar water heating equipment costing up to $ 10,000. • Loss relief rate reduced to 75% of taxable profit of energy exploration companies. • Energy Investment Tax credit increased to 25%.
The Honourable Colm Imbert, Minister of Finance revealed at today's press conference, additional measures created for financial and economic support in response to the COVID -19 pandemic. news.gov.tt #MOFTT COVID-19 Finance Committee Updates 23rd March, 2020

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