Did You Know LED bulbs convert 95% of the energy they use into light. That's why they stay so cool! On the other hand, CFLs waste about 80% of their energy as heat and incandescent bulbs waste a whopping 90%-95%, which is bad news for your electricity bill. [graphic of an LED lightbulb and two stacks of gold coins.]
#BlackWomensHistoryMonth "I sing what I feel, in terms of what I can see people doing in my head or what message I want to deliver." Fay-Ann Lyons-Alvarez Soka Tribe
Flow Business meme Left side: What do they want? Right side: WI-FI Left side: When can you give it to them? Right side: NOW! It's time to sign up for Flow Business for Hospitality and save BIG!

Digital Media Content

Creating engaging content for social media and websites for a variety of industries.

Templet

Providing copywriting services for multiple clients in Templet’s portfolio and for Templet itself. Templet is a marketing and advertising firm based in Houston, Texas that builds compelling marketing and sales enablement content to help businesses prepare for launch. I work directly with the firm’s Jamaica-based branch, serving clients based throughout the Caribbean, Latin America, and the United States of America.

Client: Templet

Category: Copywriting

Date: February 2022 to Present

Social Media Content

Social media copy and caption-writing, SEO articles and infographic copy.

Web Content

Copy for landing pages, email newsletters, and e-learning course scripts.

Traditional Media Content

Scripts for radio ads, copy for flyers and print ads.

Video Content

Scriptwriting for promotional videos to be shared across various platforms. View them here.

Social Media - Flow Business

Flow Business meme Left side: What do they want? Right side: WI-FI Left side: When can you give it to them? Right side: NOW! It's time to sign up for Flow Business for Hospitality and save BIG!
FLOW BUSINESS Give your customers a little bonus with Flow Business for Hospitality. Installation is FREE! PLUS, you can save 50% for the first 6 months! flowbusiness.com [Photo of a smiling woman with curly hair wearing glasses and a white button-down shirt, holding a white tablet.]
FLOW BUSINESS We're looking for the Flow Business Bar of the Month! Is that YOUR bar? flowbusiness.com [Smiling man wearing a gray t-shirt and dark blue striped apron while holding a silver tablet in front of a bar background.]
FLOW BUSINESS It's time to Take a Load Off with Flow Business! Sign up with Flow Business for Hospitality to save BIG and enter for a chance to win! flowbusiness.com [Smiling man wearing a navy blue blazer over a black t-shirt, holding an open white laptop in his left hand and showing a thumbs-up sign with his right hand in front of an office background.]

Infographics - Flow Business

FLOW BUSINESS TEN TO ONE 5 TIPS FOR BUILDING YOUR BUSINESS WITH CARIBBEAN AUTHENTICITY LEN 10 ONE From the halls of MIT, the University of Cambridge, and Harvard Business School to the boardrooms of Starbucks, Marc Farrell has had quite an impressive journey to the role he currently occupies as the founder of the award-winning Ten to One craft rum brand. However, he would be the first to admit that the path to success is rarely a straight one. 05 Marc joined us as a keynote speaker at InKnowvation in June 2022 to share the lessons he's learned along the way. HERE'S WHAT HE HAS TO SAY TO HIS FELLOW UP-AND-COMING CARIBBEAN ENTREPRENEURS:
FLOW BUSINESS POWER GROUR LTD. ENTURE G PITAL SALACA LITE LANCHE D 7.001 FR UNBEAVES NOTE UDENT LIVINO JANAIDA LINITES HANDLERS LIMITED EAN CREAM LIMITEDI FLAVOURS A FRACRANCES LATER PRODUCERS JAMAICA LTO UGERS JAMAICA FJA, 8010 PE) TAKERIES JAMAICA LTD. 'G. COMPANY LTD. MITED 5 KEYS TO SUCCESS FROM A VISIONARY ENTREPRENEUR 000 At just 32 years old, Kadeen Mairs is the founder of Dolla Financial-Jamaica's largest microfinance company-which was valued at $8.8 billion after a recent IPO that brought in 15,000 shareholders on the Jamaica Stock Exchange. At InKnowvation 2022, Kadeen shared the story behind the billions, giving attendees key insights into the strategies that took him from Grange Hill to the boardroom. 05 Kadeen joined us as a keynote speaker at InKnowvation in June 2022 to share the lessons he's learned along the way. HERE'S WHAT HE HAS TO SAY TO HIS FELLOW UP-AND-COMING CARIBBEAN ENTREPRENEURS:
FLOW BUSINESS INSTAGRAM METRICS THAT MATTER FOR SMALL BUSINESS OWNERS Measure these stats on Instagram to optimize your social media strategy Instagram is one of the most popular social media platforms for small business owners. With two billion active users, it's no surprise that businesses are using this platform to reach their target audience, build brand awareness, and drive sales. But how do you measure the success of your Instagram strategy? In this infographic, we'll cover the essential metrics that small business owners need to track on Instagram to make data-driven decisions and achieve their marketing goals. REACH AND IMPRESSIONS REACH The number of unique accounts that have seen any of your posts. Expand your reach
Header: Mastering Your Digital Marketing Strategy: 5 Steps to Success Introductory Copy: Are you ready to unlock the secrets of digital marketing and take your small business to new heights? In just five essential steps, you can captivate your target audience, boost conversion and propel your business toward success. Let’s dive in and discover the roadmap to digital marketing mastery.
FLOW BUSINESS BIC BUSINESS INKNOWVATION Small Business. Big Impact! SOCIAL MEDIA'S POWERFUL IMPACT ON B2B MARKETING 6 ways social media can help you boost B2B sales and leads STEP 01 FUELLING SUCCESS 75% of componies use social media to market their...

SEO Writing - Flow Business

DIGITAL HACKS: HOW TO SET UP YOUR WHATSAPP BUSINESS PROFILE May 23, 2022 If you watched the last episode of Digital Hacks, you know why your business needs a WhatsApp Business profile, but do you know where to start? In this episode of Digital Hacks, Digital Marketing Expert and Flow Business Ambassador Keron Rose, gives you a simple, easy-to-follow guide to get your WhatsApp Business profile up and running. Check out the video to find out how you can be ready to connect with your customers via Business WhatsApp in less than two minutes!
DIGITAL HACKS: 5 REASONS YOU SHOULD USE WHATSAPP BUSINESS April 28, 2022 What is WhatsApp Business and why should you use it for your business? Digital Marketing Expert and Flow Business Ambassador Keron Rose breaks it all down for you in this edition of Flow Business Digital Hacks. Watch the video to find out how to use the world's largest messaging platform to connect with your customers, feature your products and services, and bring in sales! Find out our five reasons why WhatsApp Business can boost your success. Discover all the secrets from WhatsApp Business here:
DIGITAL HACKS: 3 SIMPLE STEPS TO START A PODCAST April 28, 2022 As the saying goes, content is king. And one of the most popular kinds of content these days is... podcasting! But where do you begin when you want to learn how to start a podcast? It can seem like an intimidating project due to the equipment and technology required, but what if we told you that you can start your podcast in just three easy steps? (With some great ideas if you're looking for how to start a podcast for free!) In this episode of Flow Business Digital Hacks, Digital Marketing Expert Keron Rose tells you exactly what you need to answer the question on how to start a podcast You don't want to miss this; it's easier than you think!
DIGITAL HACKS: WHY YOUR BUSINESS NEEDS A YOUTUBE CHANNEL April 28, 2022 Do you know how YouTube can help you grow your business? For starters, a YouTube channel can help you create stronger relationships with your customers and potential customers. Check out this episode Digital Hacks from Flow Business, where Keron Rose, Digital Marketing Expert, shares three good reasons to start a YouTube for business channel. Watch the video to find out more about how to build a stronger customer relationship.

Social Media - Amante Marketplace

amantemarketplace Cheers to International Friendship Day! There might be a lot of debate about just how to make the perfect Sangria, but there's no debate about who you should share it with today. Whether you prefer to mix it with a white or a red wine, be sure to pour a glass for a friend #LovelsALifestyle #Friendship #InternationalDay
amantemarketplace If you love entertaining at home, then you know a stylish and well-stocked cocktail cart is Tesse ntial Wondering where to begin? Y Start with a beautiful glassware (don't forget the decanter!) Y Add a dash of decor with some attractive accessories (our Air Brass Shaker is divine!) Y Throw in a sprinkle of delicious cocktail ingredients (have you triea Lou's Libations. ..and you'll be all set to show your guests a fashionable and fun time! Find everything you need to build a beautiful cocktail cart in our store or via link in bio #LovelsALifestyle
amantemarketplace "What is done in love is done well." - Vincent van Gogh At Amante, our goal is to fill the marketplace with unconditional love. We created this family business with the aim of turning the love in our hearts into action and we're so thrilled to spend our days helping you turn your home into a place where stories are ignited, memories are made and spirits are refreshed. Come say "Hi" at our flagship brick-and-mortar at 102 N. Hale St., Downtown Wheaton. #LovelsALifestyle
amantemarketplace You know we lead with love always at Amante. We are so thrilled to be able to dedicate a very special candle to a very special girl: Greta Strong. Greta recently had a heart transplant and, in support of her and her family, we're donating all of the proceeds from this candle to the Cota Foundation to contribute to her medical expenses. This one is definitely a purchase with a purpose. Find Greta's candle at the link in our bio #LovelsALifestyle #candles #candlelover #candlesofinstagram #AmanteMarketPlace #wheatonmarket #chicagomakers #chicagomakerspopupshop

TAPSEC

Provided Corporate Communications consulting and copywriting services for the Technical Assistance Programme for Sustainable Energy in the Caribbean (TAPSEC). TAPSEC supported the region’s sustainable development transition by supporting regional organisations as they work to increase and improve access to modern, affordable, and sustainable energy services.

Client: TAPSEC

Category: Communication Strategy, Creative Conceptualisation & Copywriting

Date: September 2021 to September 2022

Social Media Content

Social media campaign conceptualisation and copywriting.

Web Content

Copy for landing pages, infographics, infocards for TAPSEC and its partner organisations.

Traditional Media Content

Press releases, speeches, radio ads, feature articles, etc.

Video Content

Creative conceptualisation and scriptwriting for videos to be shared on various digital platforms.

Social Media - IRRP Project

Integrated Resource and Resilience Planning. What's an IRRP and why does your country need one?
What is an IRRP, Anyway? An Integrated Resource and Resilience Plan (IRRP) is a roadmap tailor-made for your country's energy needs and taking into account possible threats, such as extreme weather events, equipment failure and unpredictable loads.
Ok, But Do We Really Need an IRRP? Does my country really need an IRRP? A country with a strong IRRP has a plan for a reliable, sustainable, resilient and affordable power supply that can handle population and economic growth and bounce back from challenges posed by natural disasters.
Building Resilience Through Planning. A solid IRRP increases your country's resilience to severe weather events, meaning fewer power interruptions to work and school.
An IRRP Can Help You Keep Your Cool. An IRRP can include a plan for handling unpredictable loads, preparing your nation's power grid to manage the added strain during a heatwave so you can stay cool.
Energy Efficiency = Reliable Electricity. IRRPs can enhance national energy systems by making them more energy-efficient, which means a more dependable energy supply for you!
With an IRRP, You Have Energy Options. Your country's IRRP can include native renewable energy power sources and increase the likelihood of a quick recovery from natural disasters to help create a sustainable, resilient future.
There's So Much More! Learn more about how an IRRP helps to transform your country's energy sector for your benefit!

Social Media - sieCARICOM Project

What is an Energy Information System (EIS)? Designed by the Latin American Energy Organization (OLADE) under the guidance of the Caribbean Centre for Renewable Energy and Energy Efficiency (CCREEE), the EIS is a custom-built tool for gathering and processing energy sector data and information.
Why Do We Need An EIS? The data collected by the EIS will help to upgrade and develop CARICOM's energy sector by enhancing energy statistics, planning and management. It will allow for a better understanding of energy balances and sound preparation for the region's future energy needs creating a more stable and affordable energy supply for everyone.
How is the New Energy Information System (EIS) Being Rolled Out? Launched on July 1st, 2021, the project began with an analysis of CARICOM's individual energy sectors completed jointly with the CCREEE and the CARICOM Energy Unit. Based on this analysis, OLADE tailored the EIS specifically to the region's unique needs. CARICOM energy professionals will now be trained in data collection, statistics management, energy planning and modelling using our new EIS, which will be housed within the CARICOM Knowledge Hub.
What ABout Up-And-Coming Energy Professionals? The CARICOM Energy Unit and the CCREEE are working with OLADE to see that training on the new EIS can be offered at regional universities, providing a pathway for future energy professionals to learn the new tool.

Social Media - CRAF Project

Heading: The Credit Risk Abatement Facility Subheadline: Helping you grow your business
What is CRAF? The Credit Risk Abatement Facility is a programme designed to help small and medium-sized businesses get the financing they need to invest in the energy-efficient and renewable energy technologies that can help them reduce energy costs and build their business.
How can CRAF help my business? Through partnerships with financial institutions and organisations creating renewable energy and energy-efficiency solutions, CRAF can help you get the funding you need to generate a steady and reliable power supply for your business.
How does renewable energy help me grow my business? Renewable energy sources (such as solar energy) are not affected by changes in oil and gas prices, keeping your business’ energy costs steady. CRAF’s support for organisations creating renewable energy technology helps to make them available to you.
How else does renewable energy help me grow my business? CRAF’s partnership with financial institutions can help you access financing to reduce your store’s energy bills by investing in energy efficient technology (like LED lighting).
Why should I switch my business to renewable energy? With investment from CRAF-supported financial institutions, you can switch your business from fossil fuels to clean energy, reducing your emissions and doing your part to help our region fight climate change.
To find out more about how CRAF can help you access financing to grow your business with renewable energy and energy-efficient technology, visit craf.org

Social Media - TAPSEC Features

Capacity Development at the Core of Sustainable Development Goals. Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Who is Dr. Blair? With a PhD in Mechanical Engineering from the University of Canterbury, NZ and an MPhil in Industrial Systems Manufacture and Management from the University of Cambridge, UK, Dr. Blair leverages her considerable experience in the power utility and manufacturing fields to guide TAPSEC's partnership with local and regional education organisations.
Why Capacity Development? “I did not start off my career thinking I would have been advising people in terms of capacity-building. Throughout my career, it’s been something that I’ve been doing inadvertently. People need to learn different skills and what we’re trying to do in terms of the TAPSEC program is to enhance the technical competencies in energy.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
CARICOM Energy Knowledge Hub (CEKH) Created by CCREEE with support from TAPSEC, the CARICOM Energy Knowledge Hub (CEKH) provides a wealth of energy-related resources to everyone from governments and utilities to universities, students and the general public. “A very key part is to have information about — not just climate change — but energy consumption and these other intertwining data that people can actually use to draw analyses from.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Greening the Curriculum Dr. Blair’s holistic approach to capacity development extends to students who are currently charting their educational paths via the ‘Greening the Curriculum’ initiative. “We've worked with CXC extensively in developing resources for the CXC exam. This would mean that a number of CXC courses will be completely revamped to allow students to have the expertise to understand better energy systems, why energy is important and how it’s at a critical point of development.”
Regional Energy Apprenticeship Programme (REAP) The REAP programme provided young professionals fresh out of university with opportunities to gain technical expertise in various areas of the sustainable energy sector through internships with a number of prominent regional organisations. “As young people coming out of the university system, you need that kind of atmosphere to broaden your horizons and give you that support that you can fall back on.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
Low Emissions Analysis Platform (LEAP) Training Series A three-phase training series designed to teach professionals across the regional energy industry how to use the LEAP software, the LEAP Training Series was a collaboration between TAPSEC and the Caribbean Centre for Renewable Energy and Energy Efficiency (CCREEE). “The LEAP program was set up so that young people and professionals in the field can actually use the software. It's a tool that we can use to examine the CARICOM Energy Policy targets.” - Dr. Niebert Blair, TAPSEC Capacity Development Advisor
A Passion for Policy Makes All the Difference in Sustainable Energy Development - Sparkle Prentice, TAPSEC Senior Policy, Regulations & Resilience Advisor
Who is Sparkle Prentice? As TAPSEC’s Senior Policy, Regulations & Resilience Advisor, Ms. Prentice leverages her experience in electricity and fuel sector regulation, oversight and policy development to help create an environment that advances renewable energy and energy efficiency. Her passion for enabling the region to meet its fullest potential is evident in her work, which aims to change the paradigm for how we look at and engage with energy at the individual, national and regional levels.
How does TAPSEC’s policy component work? “We are really focusing on implementing what is already outlined in these two regional policy documents. The work undertaken under the policy component is guided by what is meant to be achieved under the CARICOM Energy Policy and the Caribbean Sustainable Energy Roadmap and Strategy. We focus on the improvement of the region's policy and regulatory frameworks that will support the creation of an enabling environment to advance renewable energy and energy efficiency.”
The Regional Energy Efficiency Strategy and Action Plan (REES & REEAP) The flagship project of TAPSEC’s energy pillar, the REES and REEAP emerged out of an awareness of the need to develop regional energy efficiency by creating a strategy and an action plan to serve as a guide for regional and national organisations to upscale energy efficiency. “We developed 15 country strategies — what we call a country potential — for each of the 15 CARICOM countries. It was meant to act as a map and a guide for the region, for each country.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
Integrated Utility Service (IUS) Pilot Programme The IUS pilot programme aims to create utility-based energy service companies that offer energy efficiency solutions directly to their customers. They provide upfront financing, allowing customers to benefit from immediate reductions in their electricity use and costs and customers then pay for the solutions over time through their electricity bills. “It's a win for the utility, it's a win for the consumer, the landlord, the renter and the technology service provider because we now have a sustainable framework where utilities are getting customers that they wouldn't have had access to before. We are piloting this in four different countries with different energy environments, different types of legislation and regulation, and different utility structures. It gives us the opportunity to tailor the IUS to these different markets.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
Caribbean Electric Utility Services Corporation (CARILEC) Benchmark Modernisation The CARILEC benchmarking study modernisation is poised to revolutionise the way regulators can utilise energy performance data. “Utilities will be able to benchmark their performance now in a more modern way and have that data at their fingertips. Regulators will be able to utilize this to modernize their own regulations that are used to regulate the electric utilities space.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
The Regional Electric Vehicle Strategy (REVS) Framework Developed by the Caribbean Center for Renewable Energy and Energy Efficiency (CCREEE) with support from TAPSEC, the REVS framework focuses on boosting regional electric vehicle uptake by creating a framework that any CARICOM country can use to implement the strategy. “We decided to do four application examples and one case study. We wanted to cover the different types of island infrastructure that exists in CARICOM, and do application examples for them. We singled Barbados out to do a case study because of the enhancements that they have made in transport electrification.” - Sparkle Prentice, Senior Policy, Regulations & Resilience Advisor
CARICOM Policy and Regulations Help Desk The result of a partnership between TAPSEC and the CARICOM Secretariat, this first-of-its-kind facility provides CARICOM Member States with technical assistance in the creation and maintenance of sustainable energy policies and regulations. “We decided, ‘why not develop a help desk that will act as a facility for CARICOM member states to be able to submit requests for technical assistance?’ It's such a rich resource in terms of meeting countries where they're at and filling in the gaps so that they can get to where they want to go. ”

Social Media - CARICOM Energy Month 2021

Infographics (for Website)

Infographic for a client campaign.
Artboard-1
Energy-Efficiency
Environment
Safety
Christmas-2

PURC

Created a communication strategy and implementation plan for the USAID ESR-supported Public Utilities Regulatory Commission (PURC) Interim Tariff Consultation in Grenada; provided creative conceptualisation and copy for a variety of materials to support said plan, including social media graphics, fact sheets, infographics, a presentation, and press releases.

Client: PURC

Category: Communication Strategy, Creative Conceptualisation & Copywriting

Date: July 2023 to November 2023

Social Media Content

Social media creative conceptualisation, copy and caption-writing.

Corporate Writing

Creative conceptualisation and copy for the presentation to be utilised during PURC’s interim tariff consultation.

Communication Strategy

Creation of a communication strategy and implementation plan designed to achieve the organisation’s communication goals.

Social Media

How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.
How will your bill change with the new interim tariff? Come to the information session; we'll fill you in.

Fact Sheets

Understanding the interim tariff

Soka Tribe

Creating engaging content for Soka Tribe’s social media platform in line with the brand’s strategy. Soka Tribe aims to increase the global awareness and appreciation for Caribbean festivals and Carnival culture through entertainment and education Soca performances & entertainers.

Client: Soka Tribe

Category: Social Media Content Creation

Date: February 2022 to July 2022

Social Media Content

Strategic creation of captions and graphics for Soka Tribe’s Facebook platform.

Analytics & Reporting

Assessment of platform and website analytics, production of monthly reports, adjustments in strategy based on findings.
Soka Tribe by Sokanista. April 27. We're wrapping our Black Women's HIstory Month celebrations with the #Soca Vi-Queen herself: Fay-Ann Lyons-Alvarez. Born in Point Fortin, Trinidad, Lyons-Alvarez is truly Soca/Calypso royalty. Not only is she the daughter of Austin "Superblue" Lyons and Lynette "Lady Gypsy" Steel, but she was the first woman to win the Power Soca Monarch title, the youngest female winner of the Road March title, the first woman to win the Road March title three times and the first artist *ever* to take four major titles in a single Carnival season. And she did that last part... while pregnant. Safe to say she does RELL "Get On". 🇹🇹 #BlackWomensHistoryMonth "I sing what I feel, in terms of what I can see people doing in my head, or what message I want to deliver" - Fay-Ann Lyons-Alvarez. Soka Tribe
Soka Tribe by Sokanista. April 18 . Happy Easter Monday! That's right, today is a national holiday across much of the Caribbean, too. For them today is the day for flying kites, eating delicious Easter Sunday leftovers like roast chicken, ham and baked pork, and maybe a trip to the beach (because legend has it that a swim at the beack on Good Friday will turn you into a fish). How did you spend your Easter wekend, Soka Tribe? #Easter #EasterMonday #SokaTribe
Soka Tribe by Sokanista. May 23. Today is National Labour Day in Jamaica! In addition to celebrating the contributions of the workers of Jamaica, today recognises the 1938 labour rebellio which foreshadowed Jamaica's independence from Britain and laid the foundatio nfor their modern governance structure. Big up unno self today, Jamrock! 🇯🇲 #NationalLabourDay #LabourDayJamaica #LabourDay #Jamaica #SokaTribe Happy Labour Day Jamaica
Soka Tribe by Sokanista. Published by. May 12. Now *this* is a taste of #Carnival2023. Can you see yourself wining down the road in this one, Ladies? Will you allow anyone to tief a very expensive wine? 😂 #Trinidad Carnival #TrinidadCarnival2023 #TrinidadAndTobago #SokaTribe #YumaVibe Designed by David Dewer for the band Yuma Vibe 📸 Jeffrey Charles Productions 💇🏽Kissak Jannan 💄@facesofbellarouge Model - @melaxgoddess
Soka Tribe by Sokanista. Published by. March 8. Obvs #SokaTribe is in full support of women's empowerment! Our community is rooted in the mission of creating inclusive spaces full of diversity where we can all connect with the liberating and transformative energy of Caribbean culture. Happy International Women's Day; let's #BreakTheBias! #IWD2022 #InternationalWomensDay2022 @SokaTribeNextGen
Soka Tribe by Sokanista. Published by. May 30. Here in the States it's #MemorialDay, when we honor the memory of military folks we have lost. In Trinidad and Tobago, today is #IndianArrivalDay, which celebrates the arrival of the first Indian Indentured labourers (in 1845 on the ship Fatel Razak), and all the contributions that they and their decendants have made to the glorious cultural melting pot that is T&T 🇹🇹. #MemorialDayWeekend #ArrivalDay #TrinidadAndTobago #SokaTribe Happy Indian Arrival Day, Trinidad and Tobago!
Soka Tribe by Sokanista May 3. May 1 was Labour Day in Antigua & Barbuda, Barbados, Grenada, Montserrat, St. Kitts & Nevis, St. Lucia and St. Vincent and the Grenadines! Given that the holiday fell on a Sunday, they get to take the day off to celebrate on Monday! Life is sweet in the Caribbean, eh? 😏 Happy Labour Day to our Soka Tribe! 🇦🇬🇧🇧🇬🇩🇲🇸🇰🇳🇱🇨🇻🇨 #LabourDay #SokaTribe #AntiguaAndBarbuda #Barbados #Grenada #Montserrat #StKittsAndNevis #StLucia #StVincentAndTheGrenadines
Soka Tribe by Sokanista. March 18. What's your favorite Alison Hinds song, #SokaTribe? So much going on in the world... but we ain't forget it's still #WomensHistoryMonth bout hay! 💃🏾 Today we're ready to "Roll It" with the Queen of Soca herself! Born in Britain, Alison Hinds, The Caribbean Queen moved to Barbados at the age of 11 and fell in love with #Soca. She joined the popular band Square One at the age of 17, becoming the first woman to headline a Soca band. Then, in 1997, she became the first woman to win the Party Monarch and Road March titles at Barbados Crop Over with "Meantime". Hinds has paved the way for many women in the Soca arena with her success. She has also repeatedly declared her commitment to female empowerment, saying "We are wives, we are mothers, but we are so much more."
Soka Tribe by Sokanista. May 6. Watch the Sokanista herself mash up the #LikiTiki Challenge! She is a whole GLOWING mood! #LikiTikiChallenge #SokaTribe #Soca #PrenatalFitness #DancingMama @Kes the Band

Ministry of Finance

Managed the Ministry of Finance’s Corporate Communications Unit during a short-term contract, introducing new digital communications practices with the aim of bridging the gap between Parliamentary happenings and the general public. Wrote and designed content a variety of digital content.

Client: Ministry of Finance

Category: Corporate Communications

Date: September 2019 to March 2020

Social Media Content

Social media campaign conceptualisation, copywriting and design.

Website Content Management

Created content and managed the process of keeping the Ministry’s website up-to-date after bringing the Ministry’s website upgrade to completion and overseeing the launch.