Let's Talk About Trans Fats! And Why They Need To Go!
Healthy food policy makes healthy choices easier. People over profit.

Digital Advertising/Social Media Management

Launching, running, and optimising paid advertising campaigns on multiple social media platforms to reach target audiences and achieve clients’ marketing goals.

Hacoet Social Innovation Solutions (HSIS)

Campaign setup and management; performance monitoring and optimisation; and reporting for HSIS clients, including the Healthy Caribbean Coalition (HCC).

Client: HSIS

Category: Digital Advertising/Social Media Management

Date: May 2024 to November 2024

Let's Talk About Trans Fats and Why They Need To Go!

Launched and managed this HCC social media campaign designed to raise awareness of and build public and policymaker support for regulatory policies to eliminate trans fats across CARICOM.

Strategically optimised the campaign throughout its four-week run in 14 Caribbean countries across four digital platforms to ensure maximum reach, engagement, and spend despite looming restrictions relating to Meta’s content policies during the U.S. 2024 election.

Overall Campaign Statistics

  • Impressions: 30,549,153
  • Reach: 11,976,445
  • Clicks: 252,684

View campaign overview here. See campaign posts below.

Instagram posts reading "Let's talk about trans fats! and why they need to go!"
Facebook posts from the "Let's talk about trans fats! and why they need to go!" campaign
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.

People Over Profits

Launched and managed this HCC social media campaign designed to raise awareness and understanding of industry interference tactics.

Strategically optimised the campaign throughout its five-week run in Barbados across four digital platforms to ensure maximum reach, engagement.

Overall Campaign Statistics

  • Impressions: 10,405,858
  • Reach: 2,809,741
  • Clicks: 69,740

View campaign overview here. See campaign posts below.

Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.

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