Let's Talk About Trans Fats! And Why They Need To Go!
Healthy food policy makes healthy choices easier. People over profit.
The food environment in and around schools should promote good health! Policy can make a difference.

Digital Advertising/Social Media Management

Launching, running, and optimising paid advertising campaigns on multiple social media platforms to reach target audiences and achieve clients’ marketing goals.

Hacoet Social Innovation Solutions (HSIS)

End-to-end social media campaign management, including campaign launch, platform optimisation, performance tracking, and comprehensive reporting for HSIS clients the Healthy Caribbean Coalition (HCC) and Antigua & Barbuda’s Heart and Stroke Foundation (HSF).

Client: HSIS

Category: Digital Advertising/Social Media Management

Date: May 2024 to September 2025

Sweet Talks

Launched and managed this one-month HSF campaign in Antigua & Barbuda (pop. 94,675) across two digital platforms to raise awareness about the health risks of sugary drinks.

Overall Campaign Statistics

  • Impressions: 2,698,002
  • Reach: 470,198
  • Clicks: 6,189

View campaign overview here. See campaign posts below.

Reduce the use of sugar sweetened beverages.
Sugary drinks harm our health. Let's take action for a healthier future.
Be a hero for your health: swap sugary drinks for water whenever you can.
Mixing with water doesn't remove the sugar harm. Drink water and support the SSB tax. Tag someone who needs to see...

Act on Facts

Launched and managed this four-week HCC campaign in 10 Caribbean countries across three digital platforms to encourage governments to implement strong school nutrition policies that enable healthy food choices among children and school communities.

Overall Campaign Statistics

  • Impressions: 19,182,447
  • Reach: 4,073,831
  • Clicks: 100,933

View campaign overview here. See campaign posts below.

Children spend most of their time in school. What they eat there matters. It helps shape their habits for life.
Children spend most of their time in school. What they eat there matters. It helps shape their habits for life.
The food in our schools matters. Unhealthy diets are the leading cause of childhood obesity.
The food in our schools matters. Unhealthy diets are the leading cause of childhood obesity.
Too much unhealthy food makes school an unhealthy place.
Too much unhealthy food makes school an unhealthy place.
Our children deserve better. Let's #ActOnFacts and ban the marketing of ultra-processed products in and around our
Selling, serving & promoting unhealthy foods.

Let's Talk About Trans Fats and Why They Need To Go!

Launched and managed this HCC social media campaign designed to raise awareness of and build public and policymaker support for regulatory policies to eliminate trans fats across CARICOM.

Strategically optimised the campaign throughout its four-week run in 14 Caribbean countries across four digital platforms to ensure maximum reach, engagement, and spend despite looming restrictions relating to Meta’s content policies during the U.S. 2024 election.

Overall Campaign Statistics

  • Impressions: 30,549,153
  • Reach: 11,976,445
  • Clicks: 252,684

View campaign overview here. See campaign posts below.

Instagram posts reading "Let's talk about trans fats! and why they need to go!"
Facebook posts from the "Let's talk about trans fats! and why they need to go!" campaign
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.
Social media ads from the "Let's talk about trans fats! and why they need to go!" campaign.

People Over Profits

Launched and managed this HCC social media campaign designed to raise awareness and understanding of industry interference tactics.

Strategically optimised the campaign throughout its five-week run in Barbados (pop. 282,757) across four digital platforms to ensure maximum reach, engagement.

Overall Campaign Statistics

  • Impressions: 10,405,858
  • Reach: 2,809,741
  • Clicks: 69,740

View campaign overview here. See campaign posts below.

Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.
Social media ads from the "People Over Profits" campaign.

DROP LC A LINE

calisap@lexicalcreations.com

Let's start a project together!

Now that you know what Lexical Creations can do, tell me what I can do for you.

    Related projects