What’s in a Brand?
When you write for a variety of clients (and their clients), it can be tricky to navigate the different brand voices.
When you write for a variety of clients (and their clients), it can be tricky to navigate the different brand voices.
My favourite part of more technical deliverables is the opportunity to gain deeper insights into something I probably hadn’t spent much time thinking about.
Ever forgotten an accomplishment? When you’re a jack of all trades who’s worked in as many fields as I have, it happens.
It’s always fun to see your copywriting come to life and shared by a client (or, in this case, the client of a client).
It’s tough to keep your portfolio up-to-date when you do strategic communications consulting. Months can pass before your work comes to life.
If I had a dollar for every time I was asked what I was going to do with my degree… I’d still be a brand storyteller, because it’s fun!
You know the saying about the shoemaker’s children going barefoot? As a busy brand storyteller, it’s kind of the story of my life.