Making the Technical Accessible in Corporate Communications
When you’re managing communications for a large government organisation, you learn a lot about how to walk the tightrope of accuracy and clarity.
Behind the Scenes at Lexical Creations
I am the client relations team, answering emails, sitting in meetings, and fielding calls. I’m the creative team, pumping out deliverables. I’m the production management team, ensuring that every deadline is met, tracking time spent on each deliverable, and handling QA and QC. I’m the accounting team, tracking expenses, producing invoices, and keeping records to send to the real accountant (because I have ZERO interest in figuring out taxes). I’m the business development team, keeping an eye out for new projects/clients, prepping pitches, and updating my portfolio (or, trying to keep it updated, at least 😅).
What’s in a Brand?
When you write for a variety of clients (and their clients), it can be tricky to navigate the different brand voices.
TIL: About the Magic of Subsea Cables
My favourite part of more technical deliverables is the opportunity to gain deeper insights into something I probably hadn’t spent much time thinking about.
Copywriting & Content Development
Copywriting & Content DevelopmentCreating compelling copy for a variety of media to enable your brand to tell its story with powerful authenticity.Templet Organisation: Templet.io Project: Copywriting, Copyediting & Content Development Date: 2022 – present The Challenge Templet, a Houston-based marketing and advertising firm specialising in go-to-market acceleration for B2B technology companies, required consistent, high-quality copywriting…
Communication Strategy
Crafting data-informed, culturally resonant communication strategies that translate complex institutional mandates into clear public narratives, building trust and driving engagement.
Production Process Planning
Production Process PlanningTransforming strategic vision into operational excellence by designing and implementing tailored production management systems that streamline workflows, ensure quality, and drive measurable results for your business.Caribbean Ideas Synapse Organisation: Caribbean Ideas Synapse (Regional Marketing Agency) Project: Production Department Overhaul & Process Optimisation Date: 2020-2021 The Challenge Despite having a talented 16-person creative team…
Digital Advertising/Social Media Management
End-to-end social media campaign management, including campaign launch, platform optimisation, performance tracking, and comprehensive reporting for HSIS clients the Healthy Caribbean Coalition (HCC) and Antigua & Barbuda’s Heart and Stroke Foundation (HSF).
A Jack of All Trades
Ever forgotten an accomplishment? When you’re a jack of all trades who’s worked in as many fields as I have, it happens.
Compelling Copywriting for Liberty Networks
It’s always fun to see your copywriting come to life and shared by a client (or, in this case, the client of a client).