TIL: About the Magic of Subsea Cables
My favourite part of more technical deliverables is the opportunity to gain deeper insights into something I probably hadn’t spent much time thinking about.
Copywriting & Content Development
Copywriting & Content DevelopmentCreating compelling copy for a variety of media to enable your brand to tell its story with powerful authenticity.Templet Organisation: Templet.io Project: Copywriting, Copyediting & Content Development Date: 2022 – present The Challenge Templet, a Houston-based marketing and advertising firm specialising in go-to-market acceleration for B2B technology companies, required consistent, high-quality copywriting…
Communication Strategy
Crafting data-informed, culturally resonant communication strategies that translate complex institutional mandates into clear public narratives, building trust and driving engagement.
Production Process Planning
Production Process PlanningTransforming strategic vision into operational excellence by designing and implementing tailored production management systems that streamline workflows, ensure quality, and drive measurable results for your business.Caribbean Ideas Synapse Organisation: Caribbean Ideas Synapse (Regional Marketing Agency) Project: Production Department Overhaul & Process Optimisation Date: 2020-2021 The Challenge Despite having a talented 16-person creative team…
Digital Advertising/Social Media Management
End-to-end social media campaign management, including campaign launch, platform optimisation, performance tracking, and comprehensive reporting for HSIS clients the Healthy Caribbean Coalition (HCC) and Antigua & Barbuda’s Heart and Stroke Foundation (HSF).
A Jack of All Trades
Ever forgotten an accomplishment? When you’re a jack of all trades who’s worked in as many fields as I have, it happens.
Compelling Copywriting for Liberty Networks
It’s always fun to see your copywriting come to life and shared by a client (or, in this case, the client of a client).
Communications Consulting in Beautiful Tuvalu
It’s tough to keep your portfolio up-to-date when you do strategic communications consulting. Months can pass before your work comes to life.
What’s a Brand Storyteller, Anyway?
If I had a dollar for every time I was asked what I was going to do with my degree… I’d still be a brand storyteller, because it’s fun!
The Brand Storyteller’s Children
You know the saying about the shoemaker’s children going barefoot? As a busy brand storyteller, it’s kind of the story of my life.