Behind the Scenes at Lexical Creations

Behind the Scenes at Lexical Creations

I am the client relations team, answering emails, sitting in meetings, and fielding calls. I’m the creative team, pumping out deliverables. I’m the production management team, ensuring that every deadline is met, tracking time spent on each deliverable, and handling QA and QC. I’m the accounting team, tracking expenses, producing invoices, and keeping records to send to the real accountant (because I have ZERO interest in figuring out taxes). I’m the business development team, keeping an eye out for new projects/clients, prepping pitches, and updating my portfolio (or, trying to keep it updated, at least 😅).

Copywriting & Content Development

Copywriting & Content DevelopmentCreating compelling copy for a variety of media to enable your brand to tell its story with powerful authenticity.Templet Organisation: Templet.io Project: Copywriting, Copyediting & Content Development Date: 2022 – present The Challenge Templet, a Houston-based marketing and advertising firm specialising in go-to-market acceleration for B2B technology companies, required consistent, high-quality copywriting…

Production Process Planning

Production Process PlanningTransforming strategic vision into operational excellence by designing and implementing tailored production management systems that streamline workflows, ensure quality, and drive measurable results for your business.Caribbean Ideas Synapse Organisation: Caribbean Ideas Synapse (Regional Marketing Agency) Project: Production Department Overhaul & Process Optimisation Date: 2020-2021 The Challenge Despite having a talented 16-person creative team…